In 2015/16 Jessica worked with Church Street School as a private consultant in immersive marketing and branding strategies. Church Street School, a not-for-profit institution for 25 years now in Tribeca, is now surrounded by competitor schools targeting kids of the same age range.
The challenge was to put Church Street School forward in the community in a more competitive manner while maintaining their DIY family spun reputation. Together, we developed small successful marketing ideas, starting with current students and families to make the school more visible within the community. Additionally Jessica was an integral part of three fundraising events for the school, two family events and one gala which grossed more in donation, ticket sales and auction than any event in the history of the school. She was Co-Chair of The Event along with Harvey Keitel and Danielle Elder. This is an on-going consulting partnership.